Use the power of AI

AI can help you to operate more efficiently, for example, by helping you create content to strengthen your online presence. However, the usefulness and effectiveness of AI tools heavily depend on your input.

This article provides a list of suitable prompts to create good content for your online business. Of course, you can create any type of content using AI. The topics in this article are only examples that might be useful to boost your online business.

You can find ChatGPT at https://chat.openai.com/auth/login and try it out yourself. You only need to create an account or log in. You can either use the free version or pay for ChatGPT Plus.

Caution

The technology is still in development, and its effectiveness highly depends on the given circumstances. Additionally, you should avoid sharing sensitive information, as the AI will save your input!
By using this feature, you agree to OpenAI’s Terms of use. The terms also provide more information about the commercial use of AI-generated content.

General tips for AI-generated content

When phrasing your prompt, try to be as precise as possible and provide the information in the language needed. The less precise the information, the less precise the content that is created. If in doubt, the AI will create content that does not necessarily fit your product/shop. Therefore, always check the created content carefully before using it!

If you are not fully satisfied with the generated content, you can always re-generate it by using another prompt. If you stay in the same chat, it is not necessary to repeat all the information. You can instruct the AI to adjust the generated content in various ways, for example, to create bullet points instead of a continuous text, to write the text in a more technical way, or to make the text shorter or longer. What makes sense here depends on your individual needs.

You can also compose the final text yourself based on the AI's suggestions. You do not have to adopt any of the suggestions 1:1. Instead, you can create and assemble the content yourself, using parts of different suggestions, depending on which sections of the generated content you like best.

Impact of AI on SEO

Using AI-generated content does not necessarily have a negative impact on search engine rankings. In general, you should aim for helpful, trustworthy, and user-oriented content to achieve a good ranking. For more information about Google search rankings for AI-generated content, visit Google Search Central.

AI prompts for product descriptions

To create product descriptions with the help of AI, you can use the built-in AI product descriptions tool. For further information, refer to Optimise your product descriptions with AI.

To help potential customers find your products you should try to include information/terms in your descriptions that potential customers might actually search for. When in doubt, AI uses filler words that don't necessarily match what the customer is looking for online. Your customer is probably not searching for an "exquisite hanging planter". Instead, the focus is on other aspects that should be mentioned more prominently in the text, for example the material the planter is made of and its colour.

Roughly provide the following information:

  • Brand name:
    e.g. Eden Designs
  • Product name:
    e.g. Phobos
  • Product type:
    e.g. Hanging planter
  • Main product attributes (around five):
    e.g.
    1. Ceramic
    2. Matte white finish
    3. Floral-inspired embossed patterns
    4. Flat back, which is why it sits flush against the wall
    5. Height 11.5 cm, Ø 18 cm
  • Product scope of delivery:
    e.g. Set of two hanging pots; mounting material excluded
  • Specify what type of text you want, e.g. bullet points, continuous text, or both.

A prompt including this information could look like this:

Write a product description for an online shop with a length of 150 words. The description is for the product Phobos from the brand Eden Designs. It is a ceramic hanging planter with a matt-white finish. It has a floral-inspired embossed pattern and a flat back, which is why it stands flush against the wall. The height is 11.5 cm with a diameter of 18 cm. The scope of delivery includes a set of two hanging pots, but no mounting material. Use bullet points and continuous text.

These are examples created with this prompt via AI:

AI prompts for newsletters

With a newsletter, you reach potential customers directly in their inbox. To ensure that your customers actually read your newsletter, it should be as well-written as possible. The information you should include in your prompt heavily depends on your desired outcome. The following things might be useful:

  • Desired length of the newsletter
  • Way to address the customer / desired style
    e.g. more formal or informal, neutral or friendly, as well as the use of emojis
  • Month or reason for the newsletter
    e.g. Summer Sale or Christmas Special
  • New products
  • Coupon codes
    e.g. exclusively for newsletter subscribers
  • Sales offers
  • News about your online shop
    e.g. upcoming temporary shop closures due to holidays

A prompt including this information could look like this:

Write a newsletter for my online plant shop for the month of August. Mention my holiday period from 21.08 to 27.08. New orders can be placed during this period but will not be processed until 28.08. Also mention our current offers as a summer special. Currently all small plants (up to 20cm height) are reduced by 5%. Newsletter subscribers get an additional 5% discount when they use the code "PETITE5". We also have a new ceramic hanging pot in our online shop. Write about 200 words. Address the user in a friendly and less formal way.

These are examples created with this prompt via AI:

AI prompts for social media posts

Depending on the complexity and the desired length of your social media post it can be difficult for the AI to generate a fitting text. Due to that, it might be useful to use AI rather as a "writing assistant" for this topic in particular.

The information you should include in your prompt highly depends on your desired outcome. However, the following details might be useful:

  • Form of content / Specify Social Media platform
    e.g. Instagram post, Tweet, or blog post
  • Headline
  • Structure of the text
    e.g. two paragraphs
  • Desired length
  • Describe desired content
    e.g. announce newly arrived products
  • Clarify the use of emojis
    e.g. do not emojis or use very few emojis
  • If applicable, call to comment, like, and share the post.
  • If applicable, describe the added image.

A prompt including this information could look like this:

Write an Instagram post for my plant online shop page. The post should have a meaningful headline and consist of 2 paragraphs. Use up to 80 words. Mention today's day of the week. The picture shows a photo from our shop where we are unpacking newly arrived plants for our customers. Use only a few emojis.

These are examples created with this prompt via AI:

Was this article helpful?