Publish your products as product listings on Amazon

You can not only offer your products in your own shop but also list them on various product portals. One of them is Amazon, which can have some advantages for you and your business, like increasing your sales and acquiring new customers. To start listing your products on Amazon, you only have to integrate Amazon into your shop, assign the products you want to offer, and link them with matching products on Amazon.

For further information about selling on Amazon, please refer to the Amazon seller central help for your shop country.

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How to integrate Amazon into your shop

Before you can start listing your products on Amazon, you need to activate Amazon for the respective country in your shop administration and connect your shop to Amazon. In addition, you can make further settings before you publish your products as product listings on Amazon.

 

Activate the respective country

  1. In the sidebar of the administration, navigate to Marketing → Amazon.
    In the table, you can see all countries that are available for your shop.
  2. Activate the respective checkbox in the Active column for the country where you want to list your products on Amazon.
  3. Select Save.
To publish your products as product listings on Amazon in other countries, you’ll need to make the respective settings in your Amazon seller account. For further information, please refer to the Amazon Global Selling guide.

 

Connect to Amazon

  1. In the sidebar of the administration, navigate to Marketing → Amazon.
  2. Select the respective country.
    Please note that you’ll need to activate the country first.
  3. Follow the instructions on the General tab.

 

Make further settings

Before you start assigning products to list them on Amazon, you can also make various settings that will be used as default values for publishing your products. You can change these default values anytime, but you can also adjust these values for each individual product after you have linked it to a matching product on Amazon.

Please note that changing the default values does not affect product listings, that are already active on Amazon. Changed values will only be applied to all newly assigned products unless you change them during the setup process. If you want to change the settings for products which are already active on Amazon, you’ll need to do this for each affected product individually.

 

This is how you change the default values:

  1. In the sidebar of the administration, navigate to Marketing → Amazon.
  2. Select the respective country.
  3. Open the Default values tab.
  4. Set a delivery period from 1-30 days.
  5. Select if this delivery period should be applied as default. The default setting is Yes. If you select No instead, the delivery period you defined for the product applies. If no delivery period is defined for the product, the value for the delivery period specified above is applied.
  6. Describe the general condition of your products by selecting the most suitable option in the Condition drop-down menu.
  7. Enter further information about the condition of your products in the Condition note text field.
  8. Optionally, you can use the Price adaptation option to automatically increase the prices of your Amazon product listings by a certain percentage or a fixed amount. If you want to sell your product on Amazon for the same price as in your shop, select Same Price.

You have successfully integrated Amazon into your shop. The next step is to start publishing your products as product listings on Amazon.

 

How to publish your products as product listings on Amazon

On Amazon, your products will be listed together with the product listings of other sellers on one product detail page. Customers are free to decide which seller they want to buy a product from. To publish your products as product listings on Amazon, you’ll need to first assign your products, search for matching products, and then link them to the assigned products.

 

Assign products

  1. In the sidebar of the administration, navigate to Marketing → Amazon.
  2. Select the respective country.
  3. Open the Products tab.
  4. Select + Assign products.
    The view Assign products appears.
  5. Assign the products you want to publish as product listings on Amazon.

You have assigned products to be listed on Amazon. Their status is In preparation. Before the products are published as product listings on Amazon, you need to complete their setup.

 

Complete product setup

Before you can publish your products as product listings on Amazon you need to complete their setup by searching for a matching product that you can link to your product.

  1. In the sidebar of the administration, navigate to Marketing → Amazon.
  2. Select the respective country.
  3. Open the Products tab.
  4. Select the Complete setup link for one of the assigned products.
  5. Search for a matching product. The first search runs automatically based on the respective product details. For best search results use the product code. You can also search using the product name and different keywords, for example: "flower pot, white". If a product has already been found using the product code, only this will be considered for the search and the entries in the other fields will be ignored.
  6. Select one of the search results. If you can’t find a matching product, adjust the search fields to improve your search results.
  7. Select Assign.
    Once you have assigned a search result, you can no longer change it! If you want to change your selection later, you’ll need to unassign the product on the Products tab and start over.
  8. Optionally, you can enter a different price for which you would like to sell your product on Amazon.
  9. Set a delivery period from 1-30 days.
  10. Describe the general condition of your product by selecting the most suitable option in the Condition drop-down menu.
  11. Enter further information about the condition of your product in the Condition note text field.
  12. Select Activate listing.

You have successfully linked your product to a matching product on Amazon and activated the listing. The product is now published as a product listing on Amazon. In the table on the Products tab, the status for the product is Active.

Please note that it may take a moment for your changes to be reflected in your Amazon account.

 

Improve your search results

If you can’t find a matching product detail page using the search, but you are sure that one exists, you can try to improve your search results.

Try changing or refining your search terms. For the best search results, search for the ASIN (Amazon Standard Identification Number) in the Product Code field. You can find it by searching for your product directly on Amazon. You can also use other product codes for this search. These are EAN (European Article Number), UPC (Universal Product Code), and ISBN (International Standard Book Number).

Please note that the search is case-sensitive. For best search results, enter your search terms as accurately as possible. Make sure that you use the correct product name and the correct spelling of the manufacturer name. For example, “Apple” instead of “apple”.

 

How to remove a product listing from Amazon

To remove a product listing from Amazon, you'll need to unassign the product by activating the checkbox of the respective product on the Products tab and selecting Unassign. This will permanently delete the product listing on Amazon. If you want to publish the product as a product listing again, you’ll have to repeat the process of assigning and linking it to a matching product on Amazon.

To close or deactivate the product listing on Amazon, you’ll need to activate the respective checkbox on the Products tab and select Deactivate listing. This way, the product offer on Amazon is retained and the status changes to Inactive. You can reactivate the product listing at any time by activating the respective checkbox and selecting Activate listing.