Define alternative texts for images

Define an alternative text (also known as “alt text”) for each image that you add to your shop in the Editor. The alternative text for images has several functions:

• It is displayed if the image cannot be shown.
• It helps customers using screen readers to understand the image. Alternative texts are essential for accessibility.

  Caution

  Depending on your location, legal requirements such as the European Accessibility Act, effective from 28 June 2025, may apply to your shop’s accessibility.
• It is crawled by search engines and can be important for search engine optimisation (SEO).

How to edit the alternative text of an image

1. In the sidebar of the administration, navigate to Editor.
   The Editor opens.
2. Navigate to Pages.
3. Select the page to edit.
   A preview of the page opens on the right-hand side.
4. Hover over the image whose alternative text you want to edit and select .
5. On the tab, enter the text in the Alternative text field. For further information, refer to the section Tips for writing alternative texts.
   For content elements with multiple images, such as the Image slider and the Image gallery, edit the alternative text for each image individually.
6. Select Save.

You have edited the alternative text for an image element. Repeat the steps to edit the alternative text for other images.

It is currently not possible to automatically check for missing alternative text.

Tips for writing alternative texts

• Describe the image content and focus on the most important elements.
• Consider the context and, where relevant, add information about your company or products visible in the image.
• Write in natural, clear language.
• Avoid starting with phrases such as "Image of...".
• For SEO purposes, it is also useful to use keywords that are relevant to your shop.
• Keep the text concise and avoid overloading it with keywords.

Example for the wording

Too short, not enough detail	"Plant propagation station."
Too long, overloaded with keywords	"Our white wooden station for propagating up to five plant cuttings in small glass cylinders. The station stands on a white sheet covering a wooden floor. Several large plants, a watering can and a water diffuser for misting leaves can be seen in the background."
Better	"Our white propagation station for up to five plant cuttings in glass cylinders."