What does "responsive" mean?

Nowadays, your customers will be visiting your online shop using a wide variety of devices, including PCs, tablets, and smartphones. Your shop will always be displayed in a version that is optimised for the device that is being used. This is what is known as “responsive design”.

Desktop PC users will see the traditional version of your shop. Here is an example:

If someone visits your shop via a tablet, it might look like this, for example:

On the other hand, if someone visits your shop on their smartphone, it might look like this:

This kind of design ensures that users always see a version that is right for them and there are no obstacles to user-friendliness.

For example, the following elements of your shop are automatically modified:

  • Size of any images
  • Appearance of product lists (shown in four columns on a PC, for instance, but in two columns on a smartphone)
  • Line breaks within text
    A text might therefore be shown on only one line on a desktop version but run over five lines in the smartphone version of your shop.

Was this article helpful?

7 out of 10 found this helpful