Help centre Marketing Google Google Business Profile If you have a brick and mortar shop, it is very important for the success of your business that you have a Google Business Profile. Many customers start their journey on the web with a Google search, and with a Google Business Profile, they can easily find data like your business address, phone number, opening hours and a link to your website. For further information, refer to Google's website about Business Profiles. If you want to show your customers in your online shop where to find your brick and mortar shop, you can use a content element with Google Maps. Info For further information about SEO, refer to Search engine optimisation (SEO) for your shop. Was this article helpful?