If you have a physical shop, it is very important for the success of your business that you have a Google My Business profile. Many customers start their journey on the web with a Google search, and with Google My Business they can easily find data like your address, phone number, opening hours and a link to your website.
You can find information on this topic on the Google website.
To show the location of your store to the visitors of your online shop, use a content element with Google Maps.
Read the article SEO: search engine optimisation of your shop for more information on SEO.