Facebook pixel is an analytics tool that allows you to understand the actions people are taking in your shop. It tracks the actions of the customers in your shop, for example when they add an item to their shopping basket or make a purchase. When you integrate a Facebook pixel into your shop, you can analyse the behaviour of your customers. However, the actions of your customers will only be tracked if they accept all cookies and do not have any tracking protection activated in their browser.
Integrating Facebook pixel into your shop
In order to integrate a pixel into your shop, you’ll need to connect your Facebook account to your shop first and then select a pixel that you have created in your Facebook Business Manager.
If you haven't created a Business Manager account and a pixel yet, you'll find more information below under selecting a pixel.
Connecting to Facebook
- In the sidebar of the administration, navigate to Marketing → Facebook.
- Select Connect.
- Follow the instructions.
In order to integrate a pixel into your shop, you'll need to allow the required permissions:
- Manage your business
- Manage your ads
The name and the photo of the connected Facebook account are displayed.
To disconnect the selected Facebook account from your shop, select Disconnect and confirm your choice in the Pop-Up by selecting Disconnect again.
Be sure that you are logged in at Facebook into the same Facebook account that is connected to your shop to be able to renew the connection.
Selecting a pixel
To integrate a pixel into your shop, you'll need to have a Facebook Business Manager in the connected Facebook account. If you haven’t created one yet, open https://business.facebook.com/, select Create Account and follow the instructions. For further information read the article Create a Business Manager in the Facebook Business Help Centre.
If you haven’t created a pixel yet, follow the link Create a pixel in your administration to create a pixel in the connected Facebook Business Manager. For further information read the article Create a Facebook pixel in Business Manager in the Facebook Business Help Centre. After you have created the pixel, there is no need to set up the pixel in your Business Manager. Come back into your shop administration and follow the steps below to complete the setup:
- Select the pixel you want to integrate into your shop.
- Select Save.
The Pixel has been integrated into your shop.
To remove the integrated pixel, select No pixel.