Upload your products to Google

Uploading your products allows you to showcase them to millions of shoppers for free across the Shopping tab on Google. Based on the assigned attributes, your product feed will group your products. Once you've uploaded your products, you can also create your first Performance Max campaign.

Before you can upload your products to create your product feed, you'll need to connect a Merchant Center account to your shop.

How to upload products to Google

1. In the sidebar of the administration, navigate to Marketing → Google. Stay on the the default tab and open the second page Product feed.
2. Select the desired delivery method in the drop-down menu Delivery method.
   This delivery method will be displayed for all uploaded products on Google.

   Caution

   Be sure that the delivery method you select here is available for all products you want to upload to Google. You can adjust this in your product or delivery settings. Note if you want to change the selected delivery method later, you'll need to unassign all products and upload them again.
3. Select + Assign products.
   The view Assign products appears.
4. Assign the products you want to upload to Google for your product feed.
   If you only want to upload specific products to Google, activate the checkboxes of those products and select Upload selected products. If you want to assign all products to the product upload, select Upload all products.

All assigned products are uploaded to Google and are waiting for approval. This can take a few days. Check their status in the table at the bottom of the page. Only products that have been approved and activated by Google will be shown on the Shopping tab on Google. If Google detects one or more issues, you will be informed in the Issues column for each product. For further information, select the respective error message and follow the instructions.

To assign more products, select + Assign products again. If you want to unassign products in order to remove them from your product feed, activate the respective checkboxes and select Unassign. If you want to unassign all products in order to remove them from your product feed, select Unassign all.

If you select Unassign all, all products in your Merchant Center account will be removed and will no longer be showcased on Google. This also affects any products in your Merchant Center account that you may have previously added via other integrations.

If one or more of your products could not be uploaded to Google because they do not meet the requirements, a warning message with more information will be displayed on top of the page. The affected products will not be displayed in the Google product statuses table. For further information about the error message, please refer to the section Troubleshooting. After you have solved all issues, you can upload your assigned products again by selecting Repeat upload.

How to update uploaded products

Of course, you also want to be able to make further changes to already uploaded products. Any changes you make to these products after the first upload will be automatically pushed to your product feed once a day. You can also manually update the uploaded products by selecting Repeat upload.

It can take up to 24h until your product updates will be reflected on Google and all products with changed product data may be reviewed by Google again.

Google product statuses

	Status	Description
🟣	Disapproved	Your product has not been approved by Google and is not active. There are some common reasons why your products may be disapproved. For further information, please refer to the Google Merchant Center Help.
🟡	Pending	Your product is pending and is not shown on the Shopping tab because it is currently under review by Google. For further information, please refer to the Google Merchant Center Help.
🟢	Active	Your product is approved by Google and active. You can now advertise it across Google and include it in a Performance Max campaign. For further information, please refer to the Google Merchant Center Help.

Troubleshooting

In the following section, you will find information on how to solve issues and errors you might face when uploading products to Google. If one of these issues occurs, a warning message with more information will be displayed at the top of the page. It will inform you about the affected products and provide more information about the issue. All products that are displayed in the warning message were not uploaded to Google or were uploaded with changed product data. After you have solved all issues, you'll need to upload your products again by selecting Repeat upload.

Too many characters

There is a maximum number of characters that you can use for the product name and the description. The product name can have up to 150 characters, and the product description can even have up to 10,000 characters. Learn more about editing product data in the article Add and set up products.

No description

Every product you want to advertise on Google needs to have a description. Learn more in the article Add and set up products.

Quantity of the reference unit not supported

The quantity of the reference unit differs from the values supported by Google. You need to change the quantity to 1, 10, or 100 in the product settings. For certain units, you can also use different quantities. These are 750 ml, 50 kg and 1000 kg. Learn more about editing product data in the article Add and set up products.

Product not visible

Every product needs to be visible in the shop to advertise it on Google. Set the product to visible in the product settings. Learn more in the article Add and set up products.

No product name

Every product you want to advertise on Google needs to have a name. Add a product name in the product settings. Learn more about editing product data in the article Add and set up products.

No delivery method selected

You have not selected a delivery method to be displayed on Google for the products you want to upload. Learn more about selecting a delivery method in the section How to upload products to Google.

Delivery method not available for the target market

The selected delivery method has not been made available for the region of your target market. You can either select a different delivery method as described in the section How to upload products to Google or change the available regions for the selected delivery method in the delivery method settings.

No price

Every product you want to advertise on Google needs to have a price. Add a list price in the product settings. Learn more about editing product data in the article Add and set up products.

Tax model does not match the indicated target market

The currently selected tax model does not correspond to the stated target market. If you want to upload your products to Google, you'll need to change the tax settings accordingly. Learn more in the article Tax settings.

Further adjustments might need to be made for your products to be showcased on Google. All of your products need to be approved by Google before they will be shown on the Shopping tab. If Google detects one or more issues, you will be informed in the Issues column for each product. For further information, select the respective error message and follow the instructions.