Shopping ads on Google allow you to showcase your products to millions of shoppers across Google Search, the Shopping tab, Gmail, YouTube, and the Display Network. Your product feed is a list of products that you want to showcase across Google. Based on the assigned attributes, your product feed will group your products. Once you've uploaded your product feed, you can use it to create your first Performance Max campaign.
In order to use Shopping ads on Google, simply follow these steps:
- Finish the setup process as described in the article Shopping ads on Google: Setup.
- Upload your products to Google as described in this article.
- Create your first Performance Max campaign as described in the article Shopping ads on Google: Create campaigns.
- How to upload products to Google
- How to update the product data
- Google product statuses
- How to continue
How to upload products to Google
- In the sidebar of the administration, navigate to Marketing → Shopping ads on Google and open the Product feed tab.
- Select the delivery method in the drop-down menu Delivery method.
This delivery method will be displayed for all uploaded products on Google.Be sure that the delivery method you select here is available for all products you want to upload to Google. You can adjust this in your product or delivery settings. Note if you want to change the selected delivery method later, you'll need to unassign all products and upload them again.
- Select + Assign products.
The view Assign products appears.
- Assign the products you want to upload to Google for your product feed.
If you only want to upload specific products to Google, activate the checkboxes of those products and select Upload selected products. If you want to assign all products to the product upload, select Upload all products.
All assigned products are uploaded to Google and are waiting for approval. This can take a few days. Check their status in the table at the bottom of the page. Only products that have been approved and activated by Google will be shown on the Shopping tab on Google. If Google detects one or more issues, you will be informed in the Issues column for each product. For further information, select the respective error message and follow the instructions.
To assign more products, select + Assign products again. If you want to unassign products in order to remove them from your product feed, activate the respective checkboxes and select Unassign. If you want to unassign all products in order to remove them from your product feed, select Unassign all.
If one or more of your products could not be uploaded to Google because they do not meet the requirements, a warning message with more information will be displayed on top of the page. The affected products will not be displayed in the Google product statuses table. For further information about the error message, please refer to the section Troubleshooting. After you have solved all issues, you can upload your assigned products again by selecting Repeat upload.
How to update uploaded products
Of course, you also want to be able to make further changes to already uploaded products. Any changes you make to these products after the first upload will be automatically pushed to your product feed once a day. You can also manually update the uploaded products by selecting Repeat upload.
Google product statuses
|Your product has not been approved by Google and is not active. There are some common reasons why your products may be disapproved. For further information, please refer to the Google Merchant Center Help.|
|Your product is pending and is not shown on the Shopping tab because it is currently under review by Google. For further information, please refer to the Google Merchant Center Help.|
|Your product is approved by Google and active. You can now advertise it across Google and include it in a Performance Max campaign. For further information, please refer to the Google Merchant Center Help.|
In the following section, you will find information on how to solve issues and errors you might face when uploading products to Google. If one of these issues occurs, a warning message with more information will be displayed at the top of the page. It will inform you about the affected products and provide more information about the issue. All products that are displayed in the warning message were not uploaded to Google or were uploaded with changed product data. After you have solved all issues, you'll need to upload your products again by selecting Repeat upload.
Too many characters
There is a maximum number of characters that you can use for the product name and the description. The product name can have up to 150 characters, and the product description can even have up to 10,000 characters. Learn more about editing product data in the article Managing products.
Every product you want to advertise on Google needs to have a description. Learn more in the article Managing products.
Quantity of the reference unit not supported
The quantity of the reference unit differs from the values supported by Google. You need to change the quantity to 1, 10, or 100 in the product settings. For certain units, you can also use different quantities. These are 750 ml, 50 kg and 1000 kg. Learn more about editing product data in the article Managing products.
Product not visible
Every product needs to be visible in the shop to advertise it on Google. Set the product to visible in the product settings. Learn more in the article Managing products.
No product name
Every product you want to advertise on Google needs to have a name. Add a product name in the product settings. Learn more about editing product data in the article Managing products.
No delivery method selected
You have not selected a delivery method to be displayed on Google for the products you want to upload. Learn more about selecting a delivery method in the section How to upload products to Google.
Delivery method not available for the target market
The selected delivery method has not been made available for the region of your target market. You can either select a different delivery method as described in the section How to upload products to Google or change the available regions for the selected delivery method in the delivery method settings.
Every product you want to advertise on Google needs to have a price. Add a list price in the product settings. Learn more about editing product data in the article Managing products.
Tax model does not match the indicated target market
The currently selected tax model does not correspond to the stated target market. If you want to upload your products to Google, you'll need to change the tax settings accordingly. Learn more in the article Tax settings.
How to continue
The next step is to create your first Performance Max campaign. You can find further information regarding this topic in the article Shopping ads on Google: Create campaigns.