Add unique selling points (USPs)

You can display your biggest unique selling points (USPs) in a bar in your header. This way, you can inform your customers about the unique benefits of your company. For example, that you offer free delivery, that products can be returned for 90 days or that you offer phone customer service.

You can also add a link to each USP, which gives you even more options for using the USP bar. For example, you can use it for the following:

• Links to your social media profiles (Instagram, Pinterest, TikTok, LinkedIn…)
• Business email address with a link to your contact page
• Address of your brick-and-mortar shop with a link to Google Maps

The result could look like this:

Info

If you want to show announcements to your customers, such as discounts you are currently offering or information about new products, you can use the Announcement bar (see tab) instead of the USP bar. For further information, refer to Display an announcement bar.

How to display USPs in the header

1. In the sidebar of the administration, navigate to Editor.
2. In the bottom bar, select .
3. Open the tab.
4. Add a USP by activating one of the checkboxes.
5. Enter the text that should be displayed for this USP.
6. If you would like to change the settings for this USP, select Edit.
   A pop-up opens.
7. Either select an icon or activate the Hide icon toggle.

8. Optionally, you can add a link to your USP.

   • If you want to link to an internal product/page, select Pages or Products. You can then select the item you want to link to.
     Alternatively, you can also enter search terms in the Enter link or search page/product field to more easily find the item you would like to link to.

     Caution

     You can also select products via the link picker that are currently set as not visible in the product settings. Even if a product is set as not visible, it can still be accessed via its URL. However, it can't be ordered.

   • If you want to add a link to an external website, enter the desired link in the Enter link or search page/product field.

   Confirm by selecting to the right of the link field.

9. If you have added a link, you can optionally activate the Open link in new tab checkbox.
   This can, for example, be useful when you link to an external page, so that customers can more easily return to your shop.
10. If you want to add more USPs, repeat steps 4 - 9.
11. Once you are done, select Save.

You have added USPs to the header of your shop.

To remove a USP again, simply deactivate the respective checkbox. If you remove all USPs, the USP bar will be removed completely. You can re-add the USP bar at any time by activating one or more checkboxes again.