Set cross-selling offers

Cross-selling describes the sale of similar or complementary products. To promote these products, you can assign them to be displayed on other product pages. This allows you to fulfil your customers' needs even more precisely and can encourage them to make further purchases. This makes cross-selling an easy way to increase sales.

This is what cross-selling can look like in your shop:

Which products are suitable for cross-selling?

Accessories	Accessories usually refer to products that are useful or even necessary to use the main product. By assigning accessory products to your products, you can prevent potential frustration on the part of your customers. For example, if you sell products that require batteries, you can display these as accessories.
Related products	These products are a sensible addition to another product. This way, you can make suggestions to your customers which other products might be interesting for them. For example, if you sell brown shoes, you could assign a brown belt as a matching accessory.
Alternative products	Instead of speculating that customers are interested in buying more products in addition to the product they are currently looking at, present your customer with some products that they could buy instead. For example, you could suggest more expensive products as alternatives to the product the customer is currently looking at. This method is also called "Upselling". However, alternative products do not necessarily have to be more expensive. You can also offer products with a higher profit margin or products that you want to sell as quickly as possible.

How to assign products as cross-selling offers

1. In the sidebar of the administration, navigate to Products → View products.
   The table shows an overview of all products in your shop.
2. Select the respective product number in the table or add a new product and set it up.
3. Open the tab Cross-selling.
   If you have previously assigned products, these will be listed here.
4. Select + Assign products.
   The view Assign products appears.
5. Assign the products you want to display as cross-selling offers:
   • If you want to display main products/products without variations, activate the respective checkboxes.
   • If you want to display a specific variation as a cross-selling product, you'll need to assign this individual variation. This is how you do it:
     1. Select the name of the main product. For products with variations, the product name is a link.
        A sub-page opens.
     2. Activate the respective checkboxes for all variations that you want to assign.
     3. If you want to assign variations of other products, select Products in the heading to return to the product overview and repeat steps 1-2.
6. Under Assign products reciprocally, select either Yes or No to specify whether the product to which you are currently assigning products as cross-selling offers should also be displayed as a cross-selling offer for the assigned products.

   Caution

   You can't change this setting subsequently. If you want to change it, you'll need to unassign the product and assign it again.
7. Review the assigned products on the tab Selected elements.
8. Once you are done, select Apply.
9. Select Save.

You have assigned products as cross-selling offers. These are now listed in the table on the tab Cross-selling. In the column Reciprocally assigned, you can check whether the products are assigned to each other () or not ().

Assigned products that are currently not visible in your shop are listed in the table and marked with an . These products are not displayed as cross-selling offers. If the product is set to visible again, it will also be displayed as a cross-selling offer for the assigned products again.

To change the order of the cross-selling offers, drag the corresponding row to the desired position in the table. The first product in the table is also displayed first in the cross-selling area on the product page.

If you want to customise the cross-selling area on the product pages of your shop, refer to the section How to customise the cross-selling area.

How to unassign products as cross-selling offers

1. In the sidebar of the administration, navigate to Products → View products.
   The table shows an overview of all products in your shop.
2. Select the respective product number in the table.
3. Open the tab Cross-selling.
4. Unassign products in order to remove them as cross-selling offers:
   • If you want to unassign specific products, activate the respective checkboxes and select Unassign.
     A pop-up opens.
   • If you want to unassign all products, select Unassign all.
     A pop-up opens.
5. Confirm by selecting either Unassign selected products or Unassign all products.
   If you have assigned products to each other/assigned them reciprocally, the cross-selling offer will also be removed from the other product.

You have removed the assignment of products as cross-selling offers.

How to customise the cross-selling area

The layout of the cross-selling area on your product pages depends on your selected theme. There are only very limited options for customisation. For instance, you can't change the size of the product images. However, you can enter a customised headline.

This is how you do it:

1. In the sidebar of the administration, navigate to Products → View products.
   The table shows an overview of all products in your shop.
2. Select a product number of a product with assigned cross-selling offers in the table.
3. Open the tab Cross-selling.
4. Enter your desired headline under Headline for the cross-selling area in the section Advanced options.
   The entered headline is applied for all cross-selling areas in your shop.
5. Select Save.

You have entered a customised headline for your cross-selling areas.