Help centre Marketing Google Set up Product feed & Shopping ads Shopping ads and the Shopping tab on Google allow you to showcase your products to millions of shoppers across Google Search, Gmail, YouTube, and the Display Network. You can also list your products for free on the Shopping tab on Google and reach even more potential customers with Performance Max campaigns. In order to launch your first campaign, simply follow these steps: Finish the setup process as described in this article. To create Performance Max campaigns via your shop, you first need to connect a Google Account, Google Merchant Center account, and Google Ads account. Make sure that your shop settings and products meet Google's requirements, as described in the article Meet the requirements to upload products to Google. Then upload your products to Google as described in the article Upload your products. After the upload and the approval by Google, your products will be presented on the Shopping tab on Google. Create your first Performance Max campaign as described in the article Create Performance Max campaigns. How to connect a Google Account In the sidebar of the administration, navigate to Marketing → Google. Stay on the default tab Product feed & Shopping ads. Select Start setup.A pop-up appears. Select Sign in with Google Follow the instructions.In order to connect the Google Account, you will need to allow all required permissions. The Google Account has been connected. You can see the connected email address in the section Google Account. Before you can make any further settings, you will also need to connect a Merchant Center and a Google Ads account to complete the setup. If you want to disconnect the Google Account, select Disconnect in the section Google Account and confirm your choice by selecting Disconnect anyway. Note that disconnecting the Google Account also disconnects any connected Merchant Center and Google Ads accounts. You will no longer be able to sync your product feed or create new campaigns. Any running campaigns will be removed. How to meet the shop requirements Before you can create Performance Max campaigns, your shop needs to meet all shop requirements. For that, follow the checklist on the Setup page under Marketing → Google on the tab Product feed & Shopping ads. You cannot connect a Merchant Center account before you have checked all requirements on the checklist. For further information about each requirement, follow the respective links in the checklist and refer to the Merchant Center guidelines. How to connect/create a Google Merchant Center account Connecting your shop to the Google Merchant Center allows you to upload your products and showcase them on Google. After the upload, any product updates will be automatically synced. You can either connect an existing Merchant Center account or create a new one. Caution After you have connected/created a Merchant Center account, make sure that you set it up properly. You need to add the business address, a business phone number, and to verify that phone number in the Merchant Center account. For further information, refer to the Google Merchant Center Help. Info In the European Economic Area, the United Kingdom or Switzerland, Performance Max campaigns can be used with any Comparison Shopping Service (CSS) you work with. The ads will show on general search results pages and on any other surfaces the CSS has opted in to. In the sidebar of the administration, navigate to Marketing → Google. Stay on the default tab Product feed & Shopping ads. Select the respective Merchant Center account in the drop-down menu in the section Google Merchant Center account. If no account is found, you will need to create a Merchant Center account for your Google Account first. Select Connect. The Merchant Center account has been connected. Your shop’s domain will be automatically claimed by the connected Merchant Center account. If something has gone wrong claiming your shop domain, go to the website settings of the connected Merchant Center account at Google. In the sidebar of the administration, navigate to Marketing → Google. Stay on the default tab Product feed & Shopping ads. Select Create new account in the section Google Merchant Center account. Read and accept Google's terms and policies by activating the respective checkbox. Select Continue Select if your shop offers adult-oriented content. Caution Google restricts the promotion of some types of adult-oriented content. If your shop offers adult-oriented products or content, your ability to advertise these products on Google may be restricted. Select Continue The Merchant Center account has been connected. Your shop’s domain will be automatically claimed by the connected Merchant Center account. If something has gone wrong claiming your shop domain, go to the website settings of the connected Merchant Center account at Google. Caution Note that a domain can only be claimed by one Merchant Center account. If your domain is already claimed, you can’t connect the account. Go to the website settings of the Merchant Center account at Google to transfer the domain claim. To disconnect the Merchant Center account, you will need to disconnect all connected accounts by selecting Disconnect in the section Google Account. If you have created a Merchant Center account via this integration, this account will be closed. You will be informed about it via email. How to create a Google Ads account After you've connected/created a Google Merchant Center account, you can continue to create a Google Ads account. To set up Performance Max campaigns for your shop, you’ll need to create a new Google Ads account. Campaigns you create via this integration will also appear in this Google Ads account and you’ll be charged for any advertising costs directly by Google. Follow the steps below to create a Google Ads account: In the sidebar of the administration, navigate to Marketing → Google. Stay on the default tab Product feed & Shopping ads. Select Create new account in the section Google Ads Account. The shop has been connected to the Google Ads account. Caution After you've created the Google Ads account, make sure that you set it up properly. First, you need to accept the invitation Google Ads sends you via email. Note that the email might take a moment to arrive. After you've accepted the invitation, continue by adding your billing information. For further information, refer to the Google Ads Help. To disconnect the Google Ads account you'll need to disconnect all connected accounts by selecting Disconnect in the section Google Account How to continue The next step is to upload your products to Google for your product feed. You can find further information regarding this topic in the article Upload your products. Was this article helpful?