Add and set up products

Depending on the goals you have for your business, preparing your product range can be an essential part of setting up your shop. In this article, you'll learn more about the basic settings for your products. However, you can also make further settings like adding variations or customer-specific prices. For further information, also refer to the articles under Products.

How to add/edit a product

• 1. In the sidebar of the administration, navigate to Products → View products.
     The table shows an overview of all products in your shop.
  2. Select + Add.

  The General tab of the product settings has been opened, where you can set up the product.

  You can also add multiple products at once by importing them in a CSV file. For further information, refer to Add multiple products via CSV.
• 1. In the sidebar of the administration, navigate to Products → View products.
     The table shows an overview of all products in your shop.
  2. Select the respective product number in the table.

  The General tab of the product settings has been opened, where you can set up the product.

How to set up a product

To set up your products, you can make various settings on the General tab. It is not required to fill in all the fields. You only need to enter the product number and either enter a product name, a description or upload an image before you can save a product.

You can make additional settings in the categories listed below.

Note that the availability of some of the settings listed below depends on your selected shop package. Contact your provider for more information.

General

Product name
The name of the product in the shop. You can enter up to 100 characters.

Product is visible
Only visible products can be displayed in your shop and can be found via search. A hidden product can be accessed via its URL, but it cannot be ordered.

Description
Describe your product as best as possible. For example, if you sell books, mention the author(s), give a short summary of the content and highlight special features. Or if you sell homemade marmalade, inform your customers about the manufacturing process, ingredients, and allergens. The product description is displayed on the product page. You can also format the text to suit your needs. For further information, refer to Use the formatting options for text.

Generate/Optimise description with AI
Improve your product description with the help of AI: Add some additional keywords, let the AI work its magic and within seconds, a new description will be ready for your review. For further information, refer to Optimise your product descriptions with AI.

More options

Keywords for shop search
Use keywords to add other search terms to the product. Separate several keywords with commas. After entering the keywords, it takes a while before they can be used by the customer to search.

Add "New" label
Select Yes to mark a product as "New". The product will be highlighted with a "NEW" label throughout the shop. This way you can draw the attention of your customers to new products.

Expiry date
If you select a date, the highlighting will be automatically removed at this date. You can only set an expiry date if you have marked the product as "New".

Price

List price
The price of the product in your shop. Whether you need to enter the gross or net price depends on your tax settings.

If you don't add a list price, the button Add to basket on the product page is greyed out and cannot be selected by your customers.

Quantity
Enter the product quantity that the list price refers to. If you keep the default selection of “1 piece(s)”, the product price will be shown without quantity or unit.

Order unit
Select a unit for the product quantity that the list price refers to. It will be shown in abbreviated form (e.g. “kg”). If you keep the default selection of “1 piece(s)”, the product price will be shown without quantity or unit. You can specify the minimum order quantity and available units under Order quantity.

Tax class
Here you can determine the tax class of the product. Which tax classes you can select depends on your tax settings.

If your shop is located in the EU and you have selected the option Taxation by destination country in your tax settings, you can also set exceptions for other EU countries. For further information, refer to Tax settings.

More options

Original price
You can use the original price function to refer the customer to the old price, e.g. if the product is currently on sale, or to indicate the recommended retail price. Whether you need to enter the gross or net price depends on your tax settings.

Mark as RRP
If you have entered the recommended retail price as the original price, select Yes to make it clear that the indicated original price is the recommended retail price of the manufacturer.

Reference amount
Reference amounts allow customers to compare the price of products with different quantities, e.g. 100g = £2.95. Enter a quantity and select a reference unit in the drop-down menu.

Amount in product
Enter the amount contained in the product, e.g. 200 g. Your shop automatically calculates the basic price of the product for the specified reference amount. The unit is automatically set based on your reference unit settings.

Additional deposit
Enter a value to require customers to pay a deposit in addition to the product price, for example to offer this product in reusable packaging as part of a deposit-refund system. The deposit will be listed separately in your shop and on order documents.

Display indication of delivery costs
Select Yes to display, along with the price, an indication of delivery costs that links to your shop’s page on payment and delivery. Only select No if delivery for this product is always free.

What your customers see
Here you can see a preview of how the price would be displayed in your shop according to your current price settings.

Categories

Every product has to be assigned to one or more categories. If you haven't created any categories yet, do so first. For further information, refer to Manage categories.

Delivery

Delivery time
The delivery time is displayed under the availability indication of the product in your shop.

Delivery weight (for 1 piece(s))
This information is used for the cost calculation of weight-based delivery methods. Remember that the delivery weight comprises both the weight of the product and the weight of the packaging. Enter a quantity and select a unit in the drop-down menu. When you do not enter a value here, but offer a weight-based delivery method for this product, this product will not be taken into account when calculating the delivery costs. For further information, refer to Set up delivery methods.

More options

Available delivery methods
Select the delivery methods you want to be available for this product. Which delivery methods you can select depends on your delivery settings. For further information, refer to Set up delivery methods.

Dimensions
Here you can determine the length, height and width of the product in millimetres. This information is relevant for some delivery methods, e.g. via external logistics providers.

Inventory management

Order quantity

Minimum order quantity
Enter the minimum quantity that your customers need to purchase in a single order to be able to buy the product. This option can be useful if selling some of your products is only profitable for you above a certain order quantity.

Available in units of
Enter the amount by which your customers can increase or reduce the order quantity of this product. Select the respective unit under Price in the drop-down menu Order unit.

Inventory

Product number
The number of this product. Each product needs to have a product number. You can choose if the product number should be displayed in your shop and in order status emails. To do that, navigate to Settings → Product display and select Yes under Display product numbers.

Product code (e.g. EAN)
Product codes include EAN, UPC, ASIN and ISBN. They are not displayed in the shop but can be used by customers to search for specific products. When you enter or update a product code here, it may take a while until it appears in the search results. You may also need product codes to work with product portals or other connected systems.

Stock level
The stock level indicates how many items of a product you still have in stock. You can determine an individual stock level for each product in your shop.

Each time an order is placed, the stock level will be automatically updated. For example, you have set a stock level of 15 pieces for a product. After the product has been purchased 3 times the stock level has decreased to 12.

The stock level not only gives you an overview of your stock, but is also used to display the availability in your shop. For example, if the stock level of a product is 0, it means that it is sold out and will be displayed as "Not in stock" in your shop. You can edit the display texts for the availability of your products in the Product display settings. For further information, refer to Stock level & Minimum stock level.

Minimum stock level
If the stock level falls below this number, the product availability will be displayed as "Low stock" in your shop. You can edit the display texts for the availability of your products in the Product display settings. For further information, refer to Stock level & Minimum stock level.

Additional product information

If your location is in the European Union (EU) or the European Economic Area (EEA) or you sell your products to the EU/EEA, it is required to include manufacturer and product safety information for most non-food products and for all sales channels.

The reason for this is the General Product Safety Regulation (GPSR), which applies from 13 December 2024. For further information, refer to the website of the European Commission and/or contact a legal advisor.

Manufacturer

Name
Adding the manufacturer of the product can be useful for product management, e.g. you can search for the manufacturer's name when assigning products to a category. Furthermore, your customers can use the manufacturer as a search term in your shop.

To select a manufacturer, use the Name drop-down menu. For further information, refer to Add manufacturer information.

Manufacturer part no. (MPN)
Here you can add the product number of the manufacturer. The manufacturer's part number is another useful piece of information that may help your customers to find a specific item in your shop, as it is usually unique.

Product safety information

Provide all information on the safe handling of the product. This will be displayed in expandable sections on the product page. For further information, refer to Add product safety information.

Safety signs and symbols
You can display different symbols for your products. Select Choose safety symbols and activate the checkboxes for the symbols that apply to the product.

Safety statements
You can display a variety of predefined safety statements for your product. Select Choose safety statements and activate the checkboxes for the statements that apply to the product.

Additional safety information
In addition to the safety signs/symbols and the safety statements, you can use this text field to enter further necessary information on product safety that has not yet been covered.

Legal

Essential features
This text is displayed in the last step of the order process in addition to the product name and manufacturer. In some countries, essential features are required by law.

The essential features heavily depend on your product and its characteristic features. Ultimately, it is important that your customers can compare one product with another and make a well-informed purchase decision without seeing the product in real life.

Product data sheet
Here you can upload a data sheet for the product, for instance, if this is required by law.

Energy label
Upload the energy label here if your product must have an energy consumption label. For further information, refer to Add an energy label and energy efficiency class.

Other settings

Customisation

Offer customisation option
Display a text field on the product page to allow customers to enter a custom text or a comment regarding the product. This way, customers can, for example, request a specific text to be engraved or make other wishes.

Note that this product cannot be added to the basket before the customer has entered something in the text field. If you want to offer a product that can be personalised, but does not have to be, you should create the product twice. One with the option to personalise it and one without. This way you can, for example, also adjust the price if you want to set it higher for a personalised product.

Character limit
Set the maximum length of text your customers can enter for this product. This may depend on the size of the product, for example, if there is limited space to engrave a text of their choice.

Custom text headline
You have the option to change the headline that is displayed to your customers above the text field (max. 50 characters). If you don’t make any changes, the default headline “Add customisation” will be displayed.

Caution

Note that the headline will be displayed with an additional colon for the products in the basket. Any punctuation marks you add at the end of the headline will be displayed in the basket alongside the colon.

Atributes

Product type
The product type determines the attributes that are displayed. After you have selected a product type, you need to save first to be able to edit the attributes. For further information, refer to Product types and attributes.

Search engine entry

Page title
The page title is displayed on the browser tab and is also an important link in search engine results. Provide the shop and page name, and select keywords that best represent your shop.

Meta description
Use brief and meaningful text to describe the page. This text will be shown in the results of search engines, such as Google, and can attract more visitors to your shop.

Images and videos

Appealing product images are important for the success of your online shop. The product images are displayed at different points in your shop – for example on the product pages or in product lists.

Your product images should have a size of at least 1100 x 1100 pixels and have the same format (square, landscape or portrait). Generally, the greater the resolution of the uploaded images, the better the images look when enlarged or viewed on high-definition devices. For further information about product images, refer to Add and edit product images.

You can also add a product video. For further information, refer to Product videos.